DOUBLE-TAKE THIS ICONIC + HISTORIC FITZROY PROPERTY.
For sale via public auction — 28th November, 12pm on-site, unless sold prior.
POINT OF INTEREST:
An original piece of Fitzroy dating back to 1870, this two-storey Victorian bluestone gem, previously home to hospitality icon ‘ Hell of the North ' . Blue Chip real estate now available for the next chapter of this property’s journey.
The existing fit-out is ready for any restaurant or bar, yet it could be the perfect studio for creative industries, office and /or gallery (stca).
The internal fit-out is for 75 seats with exceptional commercial kitchens, a cocktail bar, large dining areas plus covered terrace and servery. Boundless potential also comes through with the ability to convert to an amazing residential living space (stca), allowing the occupier to lean into the neighbourhood's rich culture from day to night.
Architects should also take notice. This property was shortlisted for a design award.
Shortlist: Hospitality Design SMLWRLD for Hell of the North
Whether it's upgrading the property to a boutique development, creative offices, or premium retail spaces, it’s quintessentially Fitzroy to blend historical charm with modern flavour. Elevated on the northwest hill, you’re positioned within Fitzroy and Collingwood’s golden restaurant, retail and residential centrepoint: Smith Street to the east, Johnston Street to the North, Brunswick Street to the west, and Gertrude street to the south. Home to many iconic establishments.
- 275 sqm* total building area.
- 209 sqm* total land area.
- Expansive frontage of 13.79 metres.
- Commercial 1 zoning.
- Heritage and symbolic icon since approximately 1870.
- Ideal for restaurant, gallery, creative studio or return to its residential glory (stca).
- 30 m* from Smith Street anchored by the very first Coles Store
- 150 m* from Johnston Street.
- 450 m* from Brunswick Street.
POINT OF VIEW:
First time offered in decades, the opportunity is rare, This heritage jewel is your diamond in the rough.
*Approx.
Pricing excludes GST